Senior Marketing Director, Coca-Cola Trademark - Philippines

Location: Taguig City, Philippines. Travel required: 0%–25%. Relocation is not provided.

Company

A global beverage company focused on sustainable growth through consumer insight, innovation, integrated marketing, and data- and technology-enabled execution.

What you will do

• Develop brand growth, creative, and innovation strategies for the Coca-Cola Trademark portfolio.
• Translate local consumer insights into global, regional, and local brand positioning, occasion-channel strategies, creative platforms, and innovation plans.
• Recommend multi-year country projects, integrated marketing campaigns, and innovation initiatives to the country marketing lead.
• Develop briefs, oversee creation and pre-testing, and approve final campaign and innovation project bundles.
• Define market-level brand calendars and allocate DME budgets across activities and creation.
• Support channel and in-store execution with bottling partners and customers while improving revenue, operating income, margins, brand equity, and shopper metrics.

Requirements

• 10+ years of marketing and leadership experience, including insights and analytics, brand and portfolio strategy, innovation, complex marketing program management, and P&L ownership.
• Experience across innovation, creative strategy, connections, design, category and brand positioning, and growth strategy.
• Experience leading scaled, complex, cross-functional, and cross-geographical teams and projects.
• Experience directly leading and developing teams.
• Advanced business and commercial acumen.
• Growth mindset with curiosity, ambition, resilience, and an enterprise perspective.

Culture & Benefits

• Inclusive culture grounded in the company purpose of refreshing the world and making a difference.
• Values include curiosity, empowerment, inclusion, and agility.
• Continuous learning and a growth mindset are emphasized.
• Role includes 0%–25% travel.