Digital Marketing Officer

Location: Manila, Philippines

Company

hirify.global provides employee benefits and engagement solutions focused on personalized and sustainable employee experiences.

What you will do

• Develop, launch, monitor, and optimize integrated digital marketing campaigns for B2B and B2C audiences.
• Manage paid media campaigns across Google, Meta, LinkedIn, and other advertising platforms.
• Build email campaigns, automated customer journeys, audience segments, lead nurturing programs, and CRM workflows.
• Support influencer marketing through sourcing, outreach, coordination, content review, performance tracking, and reporting.
• Track campaign KPIs, analyze performance, and recommend improvements to conversion rates, engagement, and ROI.
• Coordinate with internal stakeholders, agencies, vendors, and partners while researching competitors, trends, and emerging digital marketing tools.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Advertising, Communications, Digital Marketing, or a related field.
• 2–4 years of experience in digital marketing, marketing automation, or performance marketing.
• Experience with email marketing, automated customer journeys, CRM platforms, and marketing automation systems.
• Experience managing paid media campaigns and influencer marketing initiatives.
• Knowledge of lead generation, lead nurturing, customer lifecycle marketing, conversion optimization, audience segmentation, and customer data management.
• Strong analytical, communication, project management, problem-solving, and stakeholder management skills.

Nice to have

• Experience with HubSpot, Salesforce CRM, lead scoring, workflow automation, and customer journey mapping.
• Experience managing influencer agencies and content creators.
• Knowledge of A/B testing methodologies and basic HTML for email customization.
• Familiarity with SEO, content marketing, and website optimization.

Culture & Benefits

• Inclusive workplace with 5,000 experts across 29 countries.
• Opportunities to experiment with digital experiences and new ideas.
• Work connected to diversity, sustainability, and support for local economies.
• Support for career development, work-life balance, and learning new skills.