Product Marketing Manager (Gamedev)

TL;DR

Product Marketing Manager (Gamedev): Driving end-to-end Go-To-Market (GTM) strategy for Hay Day to turn feature updates and seasonal events into high-impact campaigns with an accent on creative delivery and cross-functional alignment. Focus on scaling growth channels, optimizing in-game player communication, and using data-driven hypotheses to increase player engagement.

Location: Onsite in Helsinki (Finland) or London (UK). Relocation to Helsinki is explicitly supported.

Company

Leading games company creating iconic titles like Clash of Clans and Hay Day, focusing on independent cells and high trust.

What you will do

• Develop and execute end-to-end GTM strategies for live updates and feature drops.
• Lead creative production of trailers and visual assets with internal art directors and external agencies.
• Scale growth channels including CTV, influencer integrations, and podcasts in collaboration with UA teams.
• Manage in-game communication, push notifications, ASO, and D2C channels.
• Coordinate with community managers and creators to drive organic reach.
• Analyze campaign performance and feature adoption to iterate on GTM playbooks.

Requirements

• 5+ years of Product Marketing experience in mobile gaming or live-service products.
• Proven track record of taking features from early concept to public launch.
• Strong creative eye for trailers, visual assets, and player-facing copy.
• Literacy in performance marketing and UA mechanics.
• Data-driven mindset for framing hypotheses and defining success metrics.
• Ability to lead cross-functional teams (developers, artists, marketers) without formal authority.

Culture & Benefits

• Culture based on independent cells, trust, and freedom to take risks and learn from failures.
• Comprehensive compensation and benefits designed for human well-being.
• Dedicated mobility team to support relocation for employees and their families/pets.
• Flat hierarchy where impact is valued over job titles.