ASO & Partnerships Director (Mobile Gaming)

TL;DR

ASO & Partnerships Director (Mobile Gaming): Driving app store optimization and platform partnerships for a portfolio of free-to-play mobile games with an accent on organic acquisition, store conversion, featuring, and cross-market growth. Focus on building experimentation roadmaps, securing strategic platform placements, measuring organic uplift, and developing a high-performing ASO team.

Location: Hybrid role based in Barcelona, Spain, or London, UK.

Company

A global interactive entertainment business developing and publishing free-to-play mobile games across multiple genres and international markets.

What you will do

• Own the end-to-end ASO strategy, organic growth roadmap, localization, seasonal planning, and launch strategies across the game portfolio.
• Build relationships with Google Play, Apple App Store, Microsoft Store, and Amazon Appstore partner teams.
• Secure featuring, editorial placements, promotional opportunities, co-marketing initiatives, and joint business plans.
• Lead store listing experiments across custom product pages, product page optimization, icons, screenshots, videos, metadata, and descriptions.
• Establish measurement frameworks and reporting to quantify organic uplift and improve execution speed.
• Mentor ASO managers, specialists, and analysts while collaborating with Product, Creative, UA, and Data teams.

Requirements

• 6–10+ years of ASO or mobile organic growth experience, preferably in free-to-play gaming.
• Proven success improving organic installs and store conversion at scale across multiple markets.
• Established relationships with Apple and Google platform teams, ideally also Microsoft and/or Amazon.
• Strong fluency in ASO tools such as AppTweak, Sensor Tower, or data.ai, plus store listing A/B testing methodologies.
• Deep understanding of app store algorithms, ranking factors, and platform merchandising ecosystems.
• Experience leading and developing high-performing teams and aligning cross-functional stakeholders.

Nice to have

• Familiarity with Match-3 and puzzle models.
• Experience with hybrid-casual or builder games.

Culture & Benefits

• Hybrid work environment with teams across North America, Europe, and Asia.
• Opportunity to work on a broad portfolio of internationally distributed mobile games.
• Collaboration with Product, Creative, UA, Data, and major mobile platform partners.
• Equal opportunity workplace with accommodation support available during the application and interview process.