Global GTM Manager (Marketing)

TL;DR

Global GTM Manager (Marketing): Leading end-to-end planning and coordination of global product launches with an accent on cross-functional alignment and integrated marketing campaigns. Focus on driving launch readiness, managing global calendars, and optimizing operational excellence across international markets.

Location: Hybrid; minimum of three days a week in the London (White City) office

Company

hirify.global is a world-renowned company creating original and whimsical plush toys loved by people of all ages globally.

What you will do

• Own and maintain global launch calendars, timelines, and key milestones to ensure on-time delivery.
• Coordinate cross-functional teams including Creative, Communications, Digital Marketing, and Trade Marketing.
• Drive the development and delivery of integrated marketing campaigns across multiple channels.
• Create and distribute global launch toolkits and campaign playbooks to support regional execution.
• Act as the primary link between global and regional marketing teams throughout the launch process.
• Establish best-practice launch management processes, governance, and operational frameworks.

Requirements

• Experience in go-to-market, project management, integrated marketing, or commercial operations.
• Proven track record of delivering complex, cross-functional launch programs.
• Strong understanding of marketing, retail, or wholesale environments.
• Experience working across international markets and with diverse stakeholder groups.
• Excellent organizational and stakeholder management capabilities.
• Ability to manage multiple priorities and deadlines simultaneously.

Culture & Benefits

• Hybrid work model prioritizing work-life balance.
• Premium health cover through Vitality, including optical and dental cover.
• Life Insurance at 4x basic salary and a salary sacrifice pension scheme.
• 25 days of paid holiday.
• Subsidised buffet-style breakfast and lunch prepared by an in-house private chef team.
• Active social committee organizing events to celebrate team successes.