Global GTM (Go-To-Market) Manager

Location: London (White City), United Kingdom; hybrid work with a minimum of three office days per week

Company

hirify.global creates original, soft and collectible toys for people of all ages worldwide.

What you will do

• Own global launch calendars, timelines and key milestones.
• Coordinate cross-functional teams to deliver launch activities on schedule.
• Drive integrated marketing campaigns across multiple channels.
• Partner with Product Marketing, Creative, Communications, Digital Marketing, Visual Merchandising, Trade Marketing and regional teams.
• Create global launch toolkits and campaign playbooks for regional execution.
• Lead launch readiness reviews, track dependencies, resolve blockers and coordinate mitigation plans.

Requirements

• Experience in go-to-market, project management, integrated marketing or commercial operations.
• Proven experience delivering complex, cross-functional launch programmes.
• Understanding of marketing, retail or wholesale environments.
• Experience working across international markets and with diverse stakeholder groups.
• Strong project management, organisational, communication and stakeholder management skills.
• Ability to manage multiple priorities, identify risks and deliver results.

Culture & Benefits

• Hybrid working model with at least three office days per week.
• Discretionary annual bonus based on company and individual performance.
• Vitality health cover including optical and dental cover, plus life insurance at four times basic salary.
• 25 days of paid holiday and access to a confidential Health Assured support programme.
• Salary sacrifice pension scheme with 5% company and employee contributions.
• Subsidised buffet breakfast and lunch on Mondays, Tuesdays and Thursdays, plus regular social events.