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TL;DR
Webinar Events Lead (B2B Marketing): Owning and executing the end-to-end B2B webinar program, including thought-leadership and partner-led series, with an accent on production pipeline management and strategic partner sourcing. Focus on driving product activation, maximizing lead quality through syndication models, and integrating AI discoverability into content distribution.
Location: Hybrid in Sydney, Australia (must be based in Sydney)
Company
Canva is a global product company redefining how the world experiences design through its powerful visual communication platform.
What you will do
- Manage the B2B webinar program end-to-end across enterprise thought-leadership and ecosystem partner streams.
- Run the production pipeline including strategy, calendar, scripting, guest sourcing, and multi-channel promotion.
- Secure and coordinate partner-led content with major entities such as LinkedIn, HubSpot, Anthropic, Google, and Meta.
- Oversee relationships with third-party publishers and agencies for sponsored content, including briefing and script oversight.
- Launch and manage LinkedIn Live as a companion channel and optimize lead-capture mechanics for AI discoverability.
- Collaborate with growth marketing on commercial accountability, MQL attribution, and budget management.
Requirements
- Experience producing webinars or live branded content series within a B2B or enterprise marketing context.
- Proven ability to manage co-marketing partnerships and third-party agency relationships.
- Strong skills in guest sourcing, pitching, and managing internal and external talent.
- Working knowledge of webinar platforms (Goldcast, YouTube, LinkedIn Live) and campaign tracking (UTMs, MQL reporting).
- Ability to manage multiple concurrent productions and coordinate with video/creative teams.
- Must be based in Sydney, Australia.
Nice to have
- Experience managing or directing contingent workers and contractors.
Culture & Benefits
- Hybrid work model providing flexibility to work remotely and collaborate on the Sydney campus.
- Inclusive environment that values diverse backgrounds and skills.
- Opportunity to work with a global team on a mission to help the world design.
- Virtual interview process for candidate convenience.
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