Marketing Specialist (Field & Digital)

Location: Based in Sydney, Australia

Company

Industrial and logistics-focused organization operating across Australia and New Zealand as part of a larger global and regional team.

What you will do

• Plan and execute local B2B marketing activities across digital and offline channels.
• Create SEO-oriented content, case studies, customer stories, social media posts, blog content, and EDM campaigns.
• Support nurturing programs and digital campaigns in HubSpot in collaboration with regional digital and search specialists.
• Coordinate customer and industry events, exhibitions, pre-event promotion, post-event follow-up, and on-site delivery.
• Manage the local events budget and report spending against the budget.
• Track leads in Salesforce, provide KPI reporting, and share data-driven insights with Sales, Regional MarCom, and senior stakeholders.

Requirements

• University degree in marketing, digital marketing, communications, business, management, or a related field.
• 3–4 years of B2B marketing experience with hands-on content creation and digital campaign execution.
• Strong communication skills and an audience-first approach to content and campaigns.
• Experience owning projects end to end under time pressure and managing a budget.
• Ability to manage multiple workstreams, meet deadlines, test ideas quickly, and adapt when needed.
• Ability and willingness to work in Sydney, Australia and travel to customer site openings and milestone events.

Nice to have

• Experience supporting customer events, exhibitions, and trade shows.
• Experience in logistics or industrial-sector marketing.

Culture & Benefits

• Work in a matrix organization with small-to-mid-size teams across multiple locations and functions.
• Collaborate closely with internal business partners and regional marketing colleagues.
• Contribute ideas and support change initiatives across the organization.
• Develop further event execution ownership with support as experience grows.