Vice President, Performance Marketing – Channels (Streaming)

Location: Hybrid (New York, NY) — requires contributing from the office a minimum of four days per week

Salary: $190,000 - $245,000 per year

Company

hirify.global is one of the world's leading media and entertainment companies, operating brands like NBC, Bravo, and the Peacock streaming service.

What you will do

• Own the strategy and execution for Paid Social, Programmatic, and Paid Search across Meta, TikTok, and Google (DV360, YouTube).
• Manage high-level partnerships with media platforms to drive innovation and achieve Peacock's business goals.
• Oversee a team of performance marketing professionals, serving as the primary decision-maker on campaign execution and optimization.
• Collaborate with Media Analytics, Finance, and Data Strategy to align business objectives and deploy effective measurement solutions.
• Develop and execute a Learning Agenda and testing roadmap, prioritizing tests to improve channel performance.
• Guide MarTech and data strategy to activate best-in-class tech solutions and adopt emerging technologies.

Requirements

• 12+ years of experience in Performance Marketing with deep Paid Social expertise.
• Deep platform expertise in Meta, TikTok, and Google (DV360, YouTube).
• Exceptional analytical skills with the ability to connect data, strategy, and storytelling.
• Expertise in experimental design, Media Mix Modeling (MMM), and Multi-touch Attribution (MTA) solutions.
• Must be based in New York, NY, and able to work from the office at least 4 days per week.

Nice to have

• Experience implementing DCO (Dynamic Creative Optimization) solutions.
• Experience with campaign automation tools and AI-powered workflows.
• Background operating in a fast-paced, cross-functional streaming or media environment.

Culture & Benefits

• Inclusive culture that champions diversity and community impact.
• Comprehensive health benefits including medical, dental, and vision insurance.
• Financial security through 401(k) plans and tuition reimbursement.
• Variety of company-sponsored discounts and perks.