Sr. Director, Sports Marketing

TL;DR

Sr. Director, Sports Marketing (Sports and Entertainment): Developing integrated marketing strategies for NBC Sports properties across NBC and Peacock with an accent on audience growth, fan engagement, cultural relevance, and subscriber acquisition. Focus on building year-round sports franchises, connecting sports with entertainment and culture, and leading complex multi-platform campaigns with internal and external partners.

Location: Stamford, Connecticut; hybrid schedule requiring a minimum of four office days per week.

Salary: USD 165,000–210,000 yearly, plus bonus and long-term incentive eligibility.

Company

hirify.global is a global media and entertainment company operating television, streaming, film, news, sports, theme park, and consumer brands.

What you will do

• Shape long-term marketing vision and priorities across NBC Sports properties, including major cultural sports tentpoles.
• Develop franchise strategies that build year-round relevance and deepen connections among audiences, athletes, and sports brands.
• Lead ideation and execution of large-scale campaigns across linear, streaming, CRM, social, publicity, partnerships, experiential, and promotional channels.
• Introduce entertainment, culture, music, talent, creator, and lifestyle opportunities into sports marketing programs.
• Collaborate with Peacock, NBC Entertainment, Bravo, Telemundo, News, Universal Pictures, leagues, governing bodies, sponsors, agencies, and other partners.
• Manage and develop a high-performing team while fostering creativity, accountability, experimentation, and growth.

Requirements

• 12+ years of marketing experience in entertainment, streaming, media, consumer brands, or related industries.
• Experience building and leading integrated marketing campaigns across multiple platforms.
• Strong understanding of audience development, franchise marketing, and fan engagement strategies.
• Experience managing, mentoring, and developing direct reports or cross-functional teams in a fast-paced, matrixed environment.
• Ability to influence senior stakeholders and lead within a matrixed organization.
• Passion for sports and understanding of the convergence of sports, entertainment, and culture.

Culture & Benefits

• Hybrid work arrangement with at least four days per week in the office.
• Medical, dental, and vision insurance.
• 401(k), paid leave, tuition reimbursement, discounts, and additional company perks.
• Inclusive culture focused on community impact, creativity, and professional development.

Hiring process

• External candidates may be required to attend an in-person interview at an hirify.global location before a hiring decision.