Principal Marketing Manager, Display & Video (AI)

Location: Mountain View, San Diego, or San Francisco, California, United States

Salary: $205,000–$277,500 base pay in Mountain View or San Francisco; $191,000–$258,500 in San Diego. Additional cash bonus, equity rewards, and benefits may apply.

Company

hirify.global is a global financial technology platform providing products including TurboTax, Credit Karma, QuickBooks, and Mailchimp.

What you will do

• Own strategy, pacing, bidding, budgeting, and daily optimization across programmatic display, online video, and connected TV campaigns.
• Improve campaign performance through audience strategy, creative rotation, supply-path decisions, and pre-bid filtering.
• Adopt AI-assisted and agentic buying tools while establishing objectives, quality controls, and spend guardrails.
• Scale CTV and streaming buying through curated marketplaces and programmatic guaranteed deals, managing cross-screen reach and frequency.
• Partner with data science and cross-channel teams on incrementality testing, geo experiments, media mix modeling, attention metrics, and full-funnel strategy.
• Lead agency and media-partner collaboration, reporting, joint roadmaps, and actionable recommendations for leadership.

Requirements

• 8+ years of programmatic buying experience in an agency or in-house environment, focused on paid performance and customer acquisition.
• Hands-on experience with Google DV360, Google Ads, The Trade Desk, Amazon DSP, programmatic video, and CTV.
• Strong knowledge of incrementality testing, geo experiments, media mix modeling inputs, attention metrics, and measurement beyond last-click attribution.
• Experience with ad verification, brand safety, MFA avoidance, and tools such as IAS, DoubleVerify, or Moat.
• Experience with privacy-first data activation, including data clean rooms, deterministic identity solutions, contextual targeting, and consent or server-side data practices.
• Strong collaboration, storytelling, strategic thinking, and ability to influence cross-functional partners without formal authority.

Nice to have

• B2B SaaS experience.

Culture & Benefits

• Collaborative paid media environment spanning social, search, brand, web, lifecycle, analytics, agencies, and external media partners.
• Competitive performance-oriented compensation package.
• Potential cash bonus, equity rewards, and employee benefits according to applicable plans.
• Emphasis on teamwork, education, storytelling, and data-informed decision-making.