TV, Video, Audio & Display (TVAD) Strategist

Location: USA - Remote; 100% remote work

Salary: $85,000–$95,000 per year, plus monthly variable revenue payments and a discretionary annual performance bonus

Company

Independent full-funnel marketing agency managing digital media across Commerce, Search, Social, TV, Audio, and related channels, supported by the Bliss Point by hirify.global technology platform.

What you will do

• Develop full-funnel TVAD strategies across CTV/OTT, online video, digital audio and podcasts, programmatic display, and linear TV.
• Lead day-to-day client strategy and execution, including growth-focused updates and quarterly business reviews.
• Connect TVAD activity with Search, Social, Commerce/Retail Media, CRM, and Creative teams.
• Use DSP and platform capabilities for pacing, frequency, brand safety, verification, and optimization.
• Design incrementality, lift, holdout, A/B, and time-series tests, setting success thresholds and monitoring results.
• Apply forecasting, attribution, and Bliss Point insights to improve budgets, audience selection, inventory, formats, and efficiency.

Requirements

• 5–7 years of experience managing TV, video, audio, and display media at scale, or in analytical roles with strong media analytics exposure.
• Experience with DSPs, advertising platforms, verification, IVT, viewability, audience data, frequency management, publishers, PMP partners, or similar media operations.
• Knowledge of incrementality and lift measurement, forecasting, and connecting media performance to revenue, CAC, LTV, and incremental reach.
• Advanced Excel or Google Sheets skills; familiarity with SQL, GA4, and platform analytics.
• Strong client-ready communication and the ability to work with Econometrics, Creative, channel teams, and Client Leadership.

Nice to have

• SQL familiarity.
• Experience with AI tools and responsible product or platform optimization.

Culture & Benefits

• Fully remote work with flexible unlimited paid time off and 20 paid holidays.
• Medical, dental, vision, life, disability, and flexible spending account benefits.
• Retirement contribution match of up to 4% at 100%.
• Telemedicine, teletherapy, wellness programs, equity, and giving benefits.
• Paid parental leave, including 16 weeks at full pay for birthing parents and 12 weeks for partners.
• On-demand learning, mentorship, and leadership and management development programs.