Marketplace PPC Strategy Manager (Ecommerce)

TL;DR

Marketplace PPC Strategy Manager (Ecommerce): Owns advertising strategy across Amazon, Walmart, and emerging marketplaces with an accent on investment planning, campaign testing, partner relationships, and team leadership. Focus on designing A/B testing roadmaps, translating strategy into execution briefs, optimizing ACoS/TACoS/ROAS, and scaling workflows through AI and automation.

Location: Remote for candidates outside Connecticut, New York, and New Jersey. Candidates residing in Connecticut, New York, or New Jersey must work a hybrid schedule from the Norwalk, CT headquarters three days per week.

Company

An e-commerce company creating affordable, high-quality everyday products and expanding its Amazon success into an omnichannel business.

What you will do

• Set marketplace advertising strategy across Amazon, Walmart, Target Plus, and emerging platforms, aligning spend with growth and profitability goals.
• Manage relationships with marketplace advertising partners and identify new ad products, betas, and investment opportunities.
• Build and prioritize a test-and-learn roadmap covering creative, bids, targeting, placements, dayparting, and new ad formats.
• Direct two campaign specialists by preparing execution briefs, reviewing work, removing blockers, and ensuring timely delivery.
• Develop investment recommendations, budgets, reallocations, and efficiency targets for leadership approval.
• Partner with Product Management, Creative, and Merchandise Planning while scaling monitoring and optimization through AI and automation.

Requirements

• 5+ years of marketplace or digital advertising experience with hands-on ownership of Amazon Advertising and Walmart Connect campaigns.
• Expert knowledge of campaign architecture, bidding, targeting, match types, budgets, reporting, and ACoS, TACoS, and ROAS metrics.
• Demonstrated success creating A/B testing programs that delivered measurable efficiency or growth improvements.
• Direct people-management experience, including coaching and developing high-performing remote or distributed employees.
• Experience managing external partner relationships and presenting investment recommendations to leadership.
• Ability to translate strategy into clear execution briefs, manage multiple workstreams, and maintain accountability for quality and timelines.

Nice to have

• Experience with Roundel or other marketplace advertising platforms.
• Proficiency with AI productivity and automation tools such as Claude or ChatGPT.

Culture & Benefits

• Medical, dental, and vision coverage, including a free medical option.
• 401(k) with company match, paid time off, holidays, and paid parental leave.
• Mental health resources, Employee Assistance Programs, wellness programs, and access to a free gym at the Norwalk office.
• Professional development opportunities, commuter assistance, and lifestyle benefits.
• Pet-friendly office, snacks, coffee, and team events.
• One fully remote flex week per year between Christmas and New Year.