Content Optimization & Experimentation Specialist (Marketing)

TL;DR

Content Optimization & Experimentation Specialist (Marketing): Owning the CRO strategy for blogs and tutorials to drive business growth through user experience improvements with an accent on data-driven experimentation. Focus on designing and leading A/B tests, analyzing statistical results, and optimizing long-form content journeys to increase conversions.

Location: Remote (Anywhere in the world)

Company

hirify.global provides tools and infrastructure to help individuals and small businesses succeed online faster and easier.

What you will do

• Own the CRO strategy for the blog and tutorials, maintaining a prioritized experimentation backlog and defining OKRs.
• Design intuitive user experiences by improving page layouts, navigation, CTAs, and conversion-focused copy.
• Develop hypotheses and lead A/B and multivariate experiments from planning through implementation.
• Analyze experiment results with statistical confidence and document outcomes to drive continuous learning.
• Ensure successful experiments are implemented as permanent improvements across the content ecosystem.
• Collaborate with the Head of Content to shape the optimization roadmap and evolve the brand experience.

Requirements

• 3+ years of experience in CRO, UX, or experimentation.
• Strong UX thinking with the ability to diagnose conversion friction points.
• Analytical rigor and confidence in making data-driven decisions.
• Experience optimizing long-form content and creating action-oriented user journeys.
• Ability to write or direct high-converting copy that remains on-brand.
• Strong prioritization skills when managing multiple hypotheses and ideas.

Nice to have

• Experience with content-led growth or SEO-heavy products.
• Experience in SaaS or the web hosting industry.
• Working knowledge of HTML/CSS.

Culture & Benefits

• Limitless learning opportunities with access to Reforge, CoachHub, and global conferences.
• Flexibility to work from home or anywhere in the world with a provided home office budget.
• Wellness support including 20 paid suspension days, company-provided sick days, and Headspace subscriptions.
• Dynamic team culture with Town Halls, workations, and milestone gifts for major life events.