Senior Marketing Operations Manager (SaaS)

TL;DR

Senior Marketing Operations Manager (SaaS): Owning the operational engine behind pipeline generation efforts with an accent on Marketo and Salesforce infrastructure. Focus on leveraging ABM strategies, intent data, and AI-powered automation to scale marketing programs and drive measurable pipeline growth.

Location: Must be based in the United States or Canada

Company

hirify.global is a modern, flexible content operating system that treats content as data, enabling teams to model, create, and automate content across any channel.

What you will do

• Own the pipeline generation target by building operational infrastructure around intent signals and ABM motions.
• Model and analyze the full-funnel customer journey to identify gaps and improve GTM performance.
• Manage the marketing technology stack, including Marketo, Salesforce, and various enrichment and intent data tools.
• Oversee marketing data quality, including deduplication, normalization, and enrichment.
• Partner with SDR and sales teams to optimize lead routing, handoff SLAs, and follow-up processes.
• Implement lifecycle nurture programs and explore AI-driven automation to scale personalized outreach.

Requirements

• Must be based in North America (United States or Canada).
• 7+ years of experience in marketing operations at a B2B SaaS company.
• Deep hands-on expertise in Marketo and Salesforce.
• Proven track record of building and optimizing marketing automation programs that drive pipeline.
• Strong understanding of B2B buyer journeys, ABM strategies, and lead lifecycle management.
• Data-fluent with experience partnering with data teams to surface actionable insights.

Nice to have

• Experience managing marketing tech stack integrations like Leandata or Common Room.
• Strong interest in applying AI to automate and scale marketing programs.

Culture & Benefits

• Positive, flexible, and trust-based work environment.
• Comprehensive health plans and perks.
• Competitive stock options program.
• Supportive team culture with a focus on long-term professional growth.
• Healthy work-life balance accommodating individual and family needs.