Director, Implementation Planning (Digital Marketing)

TL;DR

Director, Implementation Planning (Digital Marketing): Leading Eurostar’s cross-market digital media strategy and implementation across Search, Social, and Programmatic with an accent on performance, data, AdTech, and commercial planning. Focus on building integrated roadmaps, forecasting investment, designing test-and-learn programs, and applying Addressable AI to solve complex audience and growth challenges.

Location: London, United Kingdom; hybrid work with teams in the office around four days a week. This is a UK-based role requiring the right to work in the United Kingdom. The role supports markets across the UK, France, Belgium, the Netherlands, and potentially Germany.

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, partnerships, and the WPP Open platform to deliver personalised marketing and business growth for global brands.

What you will do

• Lead the evolution of Eurostar’s implementation planning offering, digital media transformation, channel investment, and commercial plan.
• Develop integrated digital roadmaps across Search, Social, and Programmatic, aligned with brand-building activity in each market.
• Audit digital maturity, create growth roadmaps, forecast performance and spend, and track results through dashboards.
• Brief AdTech teams on tracking, technology, and capability requirements while advancing Addressable AI applications.
• Design and manage an agile test-and-learn agenda, documenting tests and outcomes in the Curatest Dashboard.
• Partner with strategy, communications, activation, technology, clients, and external partners to deliver effective multi-market campaigns.

Requirements

• Significant leadership experience in digital planning and buying across Search, Social, and Programmatic.
• Experience working across multiple markets, including the UK, France, Belgium, and the Netherlands.
• Strong analytical and numerical skills, with experience using Google Analytics, ad servers, and social analytics.
• Thorough understanding of the AdTech landscape and experience briefing technical teams.
• Commercial experience managing budgets, forecasting spend, driving organic growth, and managing P&L in a multi-channel media environment.
• Excellent communication and presentation skills for engaging senior clients and stakeholders.

Nice to have

• Experience with Addressable AI, digital maturity frameworks, performance planning tools, and custom reporting dashboards.
• Strong interest in the Eurostar brand and the travel industry.

Culture & Benefits

• Hybrid working model focused on collaboration, creativity, and connection.
• Inclusive environment built on trust, respect, employee resource groups, and in-office events.
• Medical, vision, dental, and group retirement plans.
• Significant paid time off, partner discounts, and employee mental health awareness days.
• Access to global hirify.global and WPP networks, professional connections, and learning opportunities.