Senior Paid & Social Media Manager (Ecommerce)

TL;DR

Senior Paid & Social Media Manager (Ecommerce): Leading growth marketing strategy across performance channels and organic social to drive profitable customer acquisition with an accent on ROAS, CLV, and integrated digital acquisition. Focus on scaling paid search, paid social, and affiliate programs while leveraging data and AI for optimization.

Location: Hybrid (3 days onsite at Brighton HQ, UK)

Company

hirify.global is an inclusive e-commerce brand specializing in alternative fashion and lifestyle subcultures.

What you will do

• Own the strategy for Paid Social, Paid Search, SEO, and Affiliates to balance short-term revenue with long-term growth.
• Manage acquisition budgets and track key commercial metrics including ROAS, CAC, MER, and CLV.
• Develop and execute the organic social media strategy, managing the content calendar and publishing process.
• Oversee the influencer marketing strategy and ensure it is fully integrated with paid and organic campaigns.
• Launch and scale the affiliate program by building relationships with leading publishers.
• Implement a structured test-and-learn roadmap for creatives, audiences, and landing pages.

Requirements

• Proven experience leading performance marketing across multiple acquisition channels within an ecommerce business.
• Hands-on expertise in Paid Social, Paid Search, SEO, and Affiliate Marketing.
• Experience managing annual marketing budgets of six figures or more.
• Strong proficiency in GA4, attribution modelling, and Shopify.
• Must be able to work from the Brighton HQ 3 days a week.
• Ability to collaborate cross-functionally with Ecommerce, CRM, and Creative teams.

Nice to have

• Experience operating across multiple international markets.
• Background in online alternative fashion or lifestyle subcultures.
• Experience utilizing AI tools to improve campaign management and reporting efficiency.
• Prior people management experience.

Culture & Benefits

• Hybrid work model: 3 days onsite, 2 days remote.
• Tenure-based increased holiday allowance, a dedicated "YOU Day", and a paid volunteer day.
• Summer Fridays early finish.
• Flexible benefits platform and Employee Assistance Programme for personal and legal support.
• Staff discount on all full-price items.
• 5% employer pension contributions.