Implementational Planning Lead (Digital Media)

Location: London, United Kingdom; hybrid work with teams in the office around four days a week. This is a UK-based role and applicants must have the right to work in the United Kingdom.

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, partnerships, and the WPP Open marketing platform to deliver personalized campaigns at scale.

What you will do

• Coordinate and deliver performance and branding campaigns across biddable channels in five European markets for Audible.
• Lead a team of channel-specialist Executives, Managers, Directors, and five channel-specialist Directors across the London office and Global Hub.
• Manage campaign delivery against briefs, schedules, budgets, governance standards, and client KPIs.
• Develop holistic digital strategies, audience targeting approaches, digital and data roadmaps, and test-and-learn frameworks.
• Oversee mobile app-install campaigns, including KPI management and Kochava tracking requirements.
• Build trusted relationships with clients and suppliers while identifying opportunities in data, technology, content, DCO, and audience science.

Requirements

• Proven digital media practitioner with strong knowledge of audiences, digital data planning, and holistic digital strategies.
• Hands-on activation experience in at least one core channel: paid search, paid social, programmatic, or IO display.
• Sound understanding of fundamentals across all major digital media channels.
• Experience in media, preferably in an agency environment, plus client leadership experience.
• Experience managing, coaching, developing, and quality-controlling teams.
• Must have the right to work in the United Kingdom.

Nice to have

• Knowledge of mobile tracking technologies.
• Professional digital media or advertising qualifications.

Culture & Benefits

• Hybrid working with teams generally in the office around four days per week.
• Paid time off, medical, dental, vision, and group retirement benefits.
• Employee mental health awareness days and preferential partner discounts.
• Employee resource groups, in-office events, and opportunities for professional development across WPP networks.
• Inclusive workplace focused on collaboration, creativity, trust, and career growth.