Manager, Paid Search

TL;DR

Manager, Paid Search (Paid Search/Performance Marketing): Leading the development, optimization, and delivery of paid search campaigns for major clients with an accent on audience strategy, bid management, automation, and multi-market coordination. Focus on designing statistically significant testing roadmaps, translating large data sets into actionable insights, and developing junior and offshore teams.

Location: London, United Kingdom; hybrid work with approximately four days per week in the office. This is a UK-based role requiring the right to work in the United Kingdom.

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, partnerships, and marketing technology to deliver personalized campaigns and measurable growth for leading brands.

What you will do

• Lead the planning, creation, management, and ongoing optimization of paid search campaigns.
• Perform account health checks, monitor market changes, and identify campaign development opportunities.
• Design and execute testing plans, including media-owner beta programs, and turn results into actionable insights.
• Prepare presentations and lead client calls, meetings, and day-to-day relationships.
• Manage budgets, follow finance processes, and improve operational workflows.
• Delegate work, mentor junior and offshore team members, and support training across integrated digital teams.

Requirements

• Extensive hands-on paid search experience and comprehensive knowledge of industry best practices.
• Experience supporting, developing, and mentoring junior and offshore teams.
• Expertise in audience strategy, bid rules, buying methods, automation, and campaign optimization.
• Ability to explain campaign tactics involving channels, budgets, audiences, and formats to internal stakeholders and clients.
• Experience developing testing roadmaps that produce statistically significant results and working with large data sets.
• Right to work in the United Kingdom and ability to work from the London office approximately four days per week.

Culture & Benefits

• Inclusive, open environment built on trust, respect, collaboration, and professional development.
• Access to global hirify.global and WPP networks, learning opportunities, and employee resource groups.
• Hybrid work model with regular in-office collaboration and events.
• Medical, retirement, vision, and dental benefits.
• Paid time off, partner discounts, and employee mental health awareness days.