Senior Performance Marketing Manager

TL;DR

Senior Performance Marketing Manager (Paid Media): Owning and scaling paid acquisition across Meta, Google, YouTube, TikTok, and emerging platforms with an accent on commercial performance, experimentation, attribution, and creative optimisation. Focus on building reliable measurement systems, translating complex data into growth decisions, and managing campaign structures and budgets across multiple markets.

Location: New South Wales, Australia

Company

hirify.global is a digital healthcare company building personalised, clinician-led health and wellness programs across multiple international markets.

What you will do

• Own paid growth strategy, execution, account structure, budgets, and optimisation across Meta, Google, YouTube, TikTok, and emerging platforms.
• Partner with creative teams to develop briefs, analyse creative performance, and iterate on high-performing advertising concepts.
• Build and lead a structured experimentation roadmap covering audiences, creative, bidding strategies, and landing experiences.
• Analyse first- and third-party data, attribution models, and blended performance metrics to identify opportunities and recommend actions.
• Improve measurement through attribution, incrementality testing, and full-funnel performance tracking.
• Collaborate with product, analytics, and senior leadership to shape growth priorities and respond to platform and market changes.

Requirements

• 6+ years of hands-on experience managing performance marketing or paid media across multiple accounts and channels.
• Strong experience with Meta and Google performance channels and a track record of efficient customer acquisition.
• Advanced analytical skills, including first- and third-party data, attribution, blended metrics, CAC, and budget planning.
• Experience designing structured test-and-learn frameworks and separating reliable signal from noise.
• Ability to collaborate closely with creative teams, influence product discussions, and present strategy to senior stakeholders.
• Confidence using AI tools for data analysis while developing and executing independent recommendations.

Nice to have

• Background in D2C, consumer, or subscription businesses with experience in ROI, LTV, and retention.
• Experience with incrementality testing, media mix modelling, or advanced attribution methodologies.
• Experience scaling TikTok or YouTube as supplementary acquisition channels.

Culture & Benefits

• Work on digital healthcare products designed to improve patient outcomes across international markets.
• High ownership, continuous feedback, dedicated development support, and access to learning budgets, conferences, and certifications.
• Collaborate with colleagues across Australia, the UK, Germany, Japan, the Philippines, and South Africa.
• Flexible working hours, work-life balance support, and employee assistance resources.
• Benefits include parental and miscarriage leave, health and personal days, wellbeing programs, Whoop membership, funded social clubs, and team events.