Senior Performance Marketing Manager (EdTech)

TL;DR

Senior Performance Marketing Manager (EdTech): Driving student recruitment growth across a portfolio of UK university partners through strategic paid media planning and agency management. Focus on optimizing full-funnel performance, improving conversion efficiency, and leveraging data-driven insights to scale high-ROI acquisition campaigns.

Location: Must be based in the United Kingdom

Company

hirify.global is an education technology company providing support and expertise to over 100 universities to help them grow workforce-focused online degree programs.

What you will do

• Lead paid media planning and execution across a portfolio of UK university partners to meet recruitment and commercial targets.
• Manage media agencies across paid search, paid social, and other channels, ensuring high standards of delivery and performance.
• Analyze full-funnel performance data to identify opportunities for improving lead quality, conversion rates, and ROI.
• Collaborate with internal teams including creative, digital experience, and analytics to align campaigns with audience insights and channel best practices.
• Lead regular performance reporting and provide actionable recommendations to senior stakeholders and university partners.
• Identify and implement improvements in marketing operations, including AI-enabled optimization and automation frameworks.

Requirements

• 6+ years of experience in performance marketing, paid media, or growth marketing.
• Significant hands-on experience managing paid search and paid social campaigns.
• Proven track record of managing external agencies and performance marketing partners.
• Strong analytical skills with proficiency in platforms like Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and GA4.
• Ability to manage multiple priorities and budgets in a fast-paced, matrixed environment.
• Must be based in the United Kingdom.

Nice to have

• Experience in higher education, edtech, or high-consideration lead generation environments.
• Familiarity with CRM and marketing automation processes.
• Experience with AI-enabled optimization tools and building reporting frameworks.

Culture & Benefits

• Comprehensive benefits package.
• Continuous professional and leadership development programs.
• Tuition reimbursement for employees and their dependents.
• Diverse and inclusive work environment.