Product Evangelist I (Global Product Marketing)

TL;DR

Product Evangelist I (Global Product Marketing) (Consumer Electronics/Gaming): Developing and executing global marketing and launch plans for console audio products and accessories with an accent on positioning, pricing, lifecycle management, and go-to-market execution. Focus on analyzing competitive markets, coordinating cross-functional stakeholders across regions, and optimizing campaigns that drive revenue and market share.

Location: Onsite in Irvine, California, United States; travel required up to 15%.

Salary: $70,561–$117,602 per annum

Company

Razer develops gamer-focused hardware, software, and products for the global gaming market.

What you will do

• Develop global marketing and detailed product launch plans for console audio product lines and accessories.
• Support product positioning, pricing, lifecycle management, and go-to-market execution across regions.
• Conduct market analysis, competitive benchmarking, and product comparisons to inform strategy.
• Coordinate with Product, Engineering, Sales, Channel Marketing, creative, digital, social, esports, influencer, and PR teams.
• Execute campaigns, promotions, marketing assets, partner initiatives, and product activations.
• Track performance metrics, recommend optimizations, and represent products at events, trade shows, and partner meetings.

Requirements

• At least 3 years of product management and marketing experience in the consumer electronics industry.
• Experience developing and overseeing marketing plans and product launch execution.
• Experience with console consumer electronics sales channels, including retail, direct, online, and distribution.
• Ability to write marketing copy and provide creative direction for digital, web, print, video, graphics, packaging, and merchandising.
• Strong organizational, communication, prioritization, and multitasking skills, including interaction with executive management.
• College degree in marketing or a related discipline, or equivalent experience; proficiency with Microsoft Word, Excel, Outlook, and PowerPoint.

Nice to have

• Streaming product line marketing experience.
• Gaming industry experience.
• Experience working with global stakeholders across countries and time zones.

Culture & Benefits

• Work within a global organization spanning five continents.
• Collaborate with cross-functional teams and international stakeholders.
• Participate in public-facing events, customer meetings, and industry trade shows.
• Inclusive and respectful workplace with reasonable accommodations where needed.
• Up to 15% travel is required.