Product Marketing Associate (EdTech)

TL;DR

Product Marketing Associate (EdTech): Supporting go-to-market launches and developing campaign assets to drive enrollment and retention across educational programs with an accent on customer research and cross-functional coordination. Focus on translating customer insights into marketing campaigns and optimizing the customer experience through testing and learning.

Location: Remote (US Nationwide)

Salary: $41,865 – $84,111

Company

hirify.global is an educational technology company that manages a diverse portfolio of school programs.

What you will do

• Support go-to-market launches from the planning phase through full execution.
• Develop campaign assets including messaging briefs, emails, landing pages, and sales enablement materials.
• Coordinate workflows across Creative, Demand Generation, School Operations, Enrollment, and Product teams.
• Analyze campaign performance and provide actionable recommendations for improvement.
• Conduct comprehensive competitive and customer research to document messaging and positioning.
• Utilize AI tools to accelerate research, drafting, and analysis processes.

Requirements

• 1–2 years of marketing experience.
• Must be based in the United States.
• Ability to travel up to 10% of the time for meetings and team events.
• Strong organizational skills and a proven ability to consistently meet deadlines.
• Ability to successfully complete a required background check.

Nice to have

• Experience in the EdTech industry.
• Proficiency in using AI tools for research and content drafting.
• Background in brand management or cross-functional product marketing.
• Strong analytical skills and comfort with marketing metrics.

Culture & Benefits

• Collaborative team environment that values diverse contributions and shared success.
• Robust benefits package including health insurance.
• Retirement contributions and paid time off.
• Strong growth mindset culture with a focus on continuous feedback and professional development.