Copywriter (Conversion-Focused Marketing)

TL;DR

Copywriter (Conversion-Focused Marketing): Creating persuasive, conversion-driven marketing content across landing pages, emails, and paid ads with an accent on customer psychology and performance metrics. Focus on designing high-converting sales funnels and optimizing messaging based on A/B testing and conversion data.

Location: Remote (Must be based in South Africa, Kenya, or Ghana). Working hours: U.S. Business Hours

Compensation: $1,300–$1,600/month

Company

hirify.global is a sourcing agency hiring a performance-driven copywriter for a client operating across multiple industries, including SaaS, healthcare, and e-commerce.

What you will do

• Write and optimize high-converting landing pages, sales pages, and lead generation funnels.
• Develop lifecycle email messaging, including cold outreach, nurture sequences, and promotional campaigns.
• Create compelling ad copy for Meta, Google, and LinkedIn to drive engagement and revenue.
• Conduct audience research and competitor analysis to strengthen messaging frameworks.
• Implement A/B testing for headlines, offers, and CTAs based on performance metrics.
• Collaborate with design and marketing teams to align messaging with visual goals.

Requirements

• Must be based in South Africa, Kenya, or Ghana.
• Available to work during U.S. Business Hours.
• 3+ years of experience in copywriting or conversion-focused digital marketing.
• English: C1+ (Excellent written and verbal communication).
• Proven portfolio featuring landing pages, sales funnels, and email campaigns.
• Strong understanding of direct-response copywriting principles and customer psychology.

Nice to have

• Experience with HubSpot, Klaviyo, Mailchimp, or GoHighLevel.
• Knowledge of SEO and search intent optimization.
• Experience with Conversion Rate Optimization (CRO) and A/B testing.
• Familiarity with AI-assisted copywriting tools.
• Experience writing VSL scripts or UGC content.

Culture & Benefits

• Full-time remote work environment.
• Opportunity to work across diverse industries (SaaS, Medtech, E-commerce, B2B).
• Performance-driven culture focusing on measurable business results.
• Collaborative cross-functional team environment.

Hiring process

• Initial phone screen and video interview with hirify.global recruiter.
• Practical copywriting assessment.
• Final interview with the client.