Direct Response Copywriter (Digital Marketing)

TL;DR

Direct Response Copywriter (Digital Marketing): Crafting and refining high-performing copy for healthcare, home services, and charity sectors with an accent on persuasion and conversion optimization. Focus on developing multi-channel content including landing pages, email campaigns, and blogs while leveraging SEO and AI tools.

Location: Remote from South Africa. Must be able to provide at least 5 hours of overlap with Eastern Time (9 AM-5 PM).

Salary: $2,500–$3,800 CAD per month

Company

A marketing services agency with over 18 years of experience helping US and Canada based clients succeed through premium copywriting and editing.

What you will do

• Write and edit high-performing copy for websites, landing pages, social media, email campaigns, and blogs.
• Craft tailored messaging for diverse clients in the healthcare, home services, and charity sectors.
• Collaborate with marketing strategists and designers to refine and optimize campaigns.
• Optimize copy based on conversion rates, CTR, and engagement metrics to drive measurable success.
• Research and leverage leading SEO and AI tools to streamline content production.

Requirements

• English: C1-level proficiency required.
• Location: Must be based in South Africa.
• 3+ years of hands-on experience as a copywriter and/or editor.
• Experience working in digital marketing, advertising, or SEO agencies.
• Bachelor’s degree in Marketing, Advertising, Communications, Journalism, English, or a related field.
• Time zone: Ability to provide at least 5 hours of overlap with Eastern Time (ET) workday.

Culture & Benefits

• Fully remote work environment.
• 30 paid leave days per year.
• Annual salary reviews.
• Professional equipment budget and access to cutting-edge tools.
• Access to premium training programs and a comprehensive internal knowledge base.
• Stable long-term employment in a company established in 2008.