Product Marketing Lead (AI Healthcare)

TL;DR

Product Marketing Lead (AI Healthcare): Shaping market positioning and go-to-market strategy for AI-powered healthcare solutions with an accent on enterprise messaging, product packaging, and sales enablement. Focus on translating complex technology into customer value, launching integrated campaigns, and optimizing commercial initiatives through research and performance insights.

Location: Remote, must be based in the United States

Company

hirify.global provides an AI-powered matching process that connects candidates with partner companies and supports application screening.

What you will do

• Develop go-to-market strategies, positioning frameworks, messaging, and enterprise value propositions.
• Define solution packaging, tiers, bundles, and commercial offerings aligned with market needs.
• Research customer personas, enterprise buying committees, competitors, and market trends.
• Create sales enablement assets such as pitch decks, buyer guides, ROI models, case studies, and sales plays.
• Plan and execute product launches, demand generation campaigns, and customer engagement initiatives.
• Collaborate with product, sales, demand generation, brand, events, and leadership teams while optimizing messaging and campaigns.

Requirements

• 8+ years of B2B product marketing experience with a record of launching products and driving go-to-market initiatives.
• Experience positioning complex technology solutions and developing messaging and commercial strategies.
• Enterprise marketing experience, preferably in digital health, healthcare benefits, HR technology, SaaS, or related industries.
• Ability to simplify complex technical concepts into clear, customer-focused narratives.
• Experience creating sales enablement materials and supporting complex enterprise sales cycles.
• Strong communication, storytelling, presentation, collaboration, ownership, and execution skills, including experience using AI tools in marketing workflows.

Culture & Benefits

• Remote-first environment with flexible working hours.
• Base salary, variable compensation, and equity opportunities.
• Health, dental, vision, life, AD&D, and supplemental insurance coverage.
• Health Savings Account, 401(k), paid holidays, flexible paid time off, and paid parental leave.
• Financial advisory services and digital therapy resources for employees and families.
• AI-powered application matching followed by interviews and assessments managed by the hiring company.