обновлено 5 дней назад
Marketing Manager (AI)
27 - 47$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Marketing Manager (AI) (Marketing/EdTech): Leading integrated omnichannel campaigns for online schools with an accent on enrollment growth, SEO, analytics, and AI-enabled personalization. Focus on optimizing content and conversion across web, email, and social channels, measuring performance, and coordinating cross-functional school marketing initiatives.
Location: US nationwide, remote. The role requires approximately 10% travel for school board meetings, video shoots, or team-building events.
Salary: $26.83–$46.84 per hour. This is a temporary fixed-term contractor role.
Company
operates a network of more than 70 online public and private schools, supporting enrollment, engagement, and retention through digital education programs.
What you will do
- Lead integrated marketing strategies and campaigns across web, email, social media, SEO, and digital content.
- Develop marketing plans for assigned schools, aligning messaging with school value propositions and audience needs.
- Oversee content creation and optimization across owned channels while maintaining brand consistency.
- Use dashboards, analytics, experimentation, and performance testing to improve engagement and conversion.
- Apply data, technology, and AI tools to personalize campaigns and improve operational efficiency.
- Coordinate launches and major initiatives with creative, product, analytics, communications, enrollment, and school leadership teams.
Requirements
- 5–7 years of marketing experience or an equivalent combination of education and experience.
- Experience setting and delivering measurable marketing metrics, with strong strategic, analytical, and problem-solving skills.
- Strong written, verbal, presentation, project management, and organizational skills.
- Ability to work independently, manage competing priorities, meet deadlines, and collaborate effectively.
- Ability to pass a required background check and travel approximately 10% of the time.
- Must be able to work remotely from within the United States.
Nice to have
- Product marketing experience.
- Experience or interest in K–12 education or edtech.
- Experience collaborating with cross-functional remote teams.
Culture & Benefits
- Remote, at-home work environment.
- Opportunity to mentor specialists, coordinators, or interns.
- Contract employment through Workspend, with potential for renewal or conversion to full-time based on performance.
- Eligible contractor benefits may include health benefits, retirement contributions, and paid time off.
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