Marketing Manager (EdTech)

TL;DR

Marketing Manager (EdTech): Leading the planning and execution of integrated omni-channel campaigns to drive enrollment growth for online schools with an accent on SEO, content optimization, and data-driven engagement. Focus on leveraging AI tools and performance analytics to scale impact and improve student/family conversion.

Location: Remote (US Nationwide)

Salary: $26.83 - $46.84 per hour

Company

hirify.global provides end-to-end management and support for a network of more than 70 online public and private schools.

What you will do

• Lead the development and implementation of integrated marketing strategies to drive enrollment, engagement, and retention across web, email, social media, and SEO.
• Develop comprehensive marketing plans for assigned schools aligned with organizational goals and target audience needs.
• Oversee the creation and optimization of high-performing content and messaging across owned organic channels.
• Deliver regular performance reports using data and dashboards (CTR, engagement, conversion).
• Leverage AI tools and technology to personalize campaigns and scale operational efficiency.
• Collaborate cross-functionally with creative, product, and school leadership teams to ensure brand consistency.

Requirements

• Must be based in the US.
• 5-7 years of experience in marketing.
• Proven ability to manage multiple priorities independently and meet deadlines consistently.
• Strong written and verbal communication skills with high standards for accountability.
• Ability to travel up to 10% for school board meetings or team events.
• Ability to clear a required background check.

Nice to have

• Experience in product marketing.
• Knowledge of the K-12 education or edtech sector.
• Experience collaborating with cross-functional remote teams.

Culture & Benefits

• Robust benefits package provided via Workspend, including health benefits and retirement contributions.
• Paid time off (PTO) for eligible employees.
• Fully remote work environment.
• Opportunity for contract renewal or conversion to full-time employment based on performance.