CRM Lead (Ecommerce)

TL;DR

CRM Lead (Ecommerce): Managing customer retention, lifecycle marketing, and loyalty strategy for a premium consumer brand with an accent on transforming CRM into a high-performing commercial growth channel. Focus on developing automation programmes, optimizing customer lifetime value, and driving measurable revenue growth.

Location: Hybrid (3 days in office) in London or Brighton, UK

Salary: £65,000 - £75,000

Company

An ambitious, fast-growing premium consumer brand with a strong reputation for quality, innovation, and customer trust.

What you will do

• Own the end-to-end CRM and customer retention strategy.
• Develop customer lifecycle, segmentation, and automation programmes.
• Lead CRM performance reporting and provide strategic recommendations to senior leadership.
• Drive continual optimization through structured testing and analysis.
• Partner with marketing, ecommerce, and content teams to maximize customer lifetime value.

Requirements

• 6+ years of experience within CRM, lifecycle, or retention marketing.
• Proven success in delivering measurable revenue and retention growth.
• Hands-on experience with CRM platforms, specifically Klaviyo.
• Strong analytical skills with the ability to translate insight into action.
• Confidence operating autonomously within a fast-moving commercial environment.
• Must be based in the UK and able to work from London or Brighton offices 3 days a week.

Culture & Benefits

• Competitive salary range of £65,000 - £75,000.
• Hybrid working arrangement across London and Brighton locations.
• Genuine ownership of a business-critical marketing channel.
• Direct access to senior leadership with the opportunity to influence strategy.
• Opportunity to join a successful, growing business investing in long-term growth.