Paid Social Manager

TL;DR

Paid Social Manager: Managing and optimizing paid social campaigns across major platforms for client accounts with an accent on campaign planning, performance analysis, and stakeholder management. Focus on designing testing agendas, solving delivery and optimization challenges, and presenting actionable insights that improve campaign results.

Location: London, United Kingdom; hybrid work with teams in the office around four days a week. This is a UK-based role requiring the right to work in the United Kingdom.

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, partnerships, and marketing technology to deliver personalized campaigns at scale.

What you will do

• Plan and execute paid social campaigns aligned with client objectives, budgets, audiences, formats, and KPIs.
• Set up, monitor, troubleshoot, and optimize campaigns across platforms including Meta, Twitter, Snap, TikTok, and Pinterest.
• Lead quality assurance, pacing, performance analysis, and regular and end-of-campaign reporting.
• Present campaign results, commentary, recommendations, and testing opportunities to clients and internal stakeholders.
• Build relationships with clients, media partners, suppliers, and cross-functional planning and channel teams.
• Support the management, training, prioritization, and development of junior team members.

Requirements

• Experience in digital marketing or an agency-based role with client or external stakeholder management.
• Extensive experience setting up and optimizing paid social campaigns across multiple major social platforms.
• Experience planning large-scale paid social campaigns for brand and direct-response objectives.
• Experience producing detailed campaign reports, presentations, quarterly business reviews, and annual reviews.
• Confidence presenting to clients, leading calls, and communicating clearly with internal and external stakeholders.
• Collaborative approach, strong organizational skills, and some experience managing or training others in paid social.

Nice to have

• Training certifications such as Meta Blueprint.

Culture & Benefits

• Hybrid working model with regular in-office collaboration and events.
• Learning, development, and long-term career investment through hirify.global and WPP networks.
• Inclusive workplace supported by employee resource groups and a culture of trust and respect.
• Medical, retirement, vision, and dental insurance.
• Paid time off, partner discounts, and employee mental health awareness days.