Activation Manager (Programmatic Advertising)

TL;DR

Activation Manager (Programmatic Advertising): Managing and optimizing the full lifecycle of cross-channel digital advertising campaigns for a portfolio of clients with an accent on programmatic trading, audience technology, and performance measurement. Focus on designing testing strategies, troubleshooting complex activation and billing issues, and leading onshore and offshore specialists to deliver accurate, high-performing campaigns.

Location: London, United Kingdom; UK-based role requiring the right to work in the UK. Hybrid work with approximately four office days per week.

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, partnerships, and marketing technology to deliver personalized campaigns and measurable business growth.

What you will do

• Own the full lifecycle of campaign management for a client portfolio and provide final approval for team launches.
• Lead campaign testing strategies and contribute to forecasting, audience recommendations, and technology planning.
• Coordinate with Solutions Planning, Solutions Development, commercial teams, and agency stakeholders to meet campaign and client objectives.
• Present post-campaign analysis, insights, and recommended next steps to internal stakeholders.
• Troubleshoot technical, campaign management, and billing issues, escalating complex cases when required.
• Oversee financial accuracy and reporting across the campaign portfolio while supervising onshore and offshore activation specialists.

Requirements

• Experience in advertising operations, programmatic trading, or campaign management.
• Familiarity with multiple DSPs, including The Trade Desk, DV360, ADSP, or Perion; SSP exposure is advantageous.
• Deep understanding of online advertising, ad targeting, DSP/SSP optimization, and campaign performance metrics.
• Strong Excel, analytical, organizational, prioritization, communication, and problem-solving skills.
• Ability to manage expectations, work at a fast pace, build stakeholder relationships, and communicate with technical and non-technical audiences.
• Must be based in the UK and have the right to work in the UK.

Culture & Benefits

• Hybrid working model with teams generally working from the office around four days per week.
• Access to global hirify.global and WPP networks for learning, development, and professional growth.
• Employee resource groups and regular in-office events focused on collaboration, knowledge sharing, and team achievements.
• Medical, vision, dental, and group retirement benefits.
• Significant paid time off, partner discounts, and employee mental health awareness days.
• Inclusive workplace committed to equal opportunity, respect, and career progression.