Growth Marketing Lead (AI)

TL;DR

Growth Marketing Lead (AI): Scaling marketing-led pipeline strategy and execution for an AI-native employee experience platform with an accent on digital acquisition, ABM, and field amplification. Focus on building high-performing acquisition engines, optimizing full-funnel conversion, and driving predictable growth through data-driven experimentation.

Location: Must be based in Toronto (Hybrid work model).

Salary: $123,000–$165,000 CAD base salary per year.

Company

hirify.global is an AI-native employee experience platform helping organizations connect and empower their workforce through intranet, app, and email solutions.

What you will do

• Own and execute demand generation strategy across paid media, content, and ABM to drive pipeline growth.
• Operationalize the marketing funnel by establishing clear performance metrics and reporting frameworks.
• Design and optimize content frameworks aligned with the buyer journey.
• Manage and develop a small team of marketers and agency partners while remaining hands-on with execution.
• Implement attribution models to diagnose funnel performance and uncover drivers of success.
• Partner with Marketing Ops to maintain accurate dashboards and pipeline metrics.

Requirements

• 6–9 years of experience leading performance or growth marketing programs with accountability for business outcomes.
• Strong understanding of funnel metrics, attribution models, and campaign analytics.
• Proven background in B2B SaaS environments.
• Experience with tools such as Clay, LinkedIn Campaign Manager, Google Ads, HubSpot, and Salesforce.
• Prior experience managing teams or agency relationships.
• Familiarity with AI tools for campaign automation and workflow optimization.

Nice to have

• Experience in HR tech or employee experience software.
• Experience working across multiple regions or markets.

Culture & Benefits

• Competitive salary packages including LTIP (unit-based Long Term Incentive Plan).
• Flexible working models with a yearly flex work allowance of $2,400.
• 31 vacation days annually plus pro-rata fully paid Fridays off during August.
• Comprehensive health plans including dental and vision, plus RRSP plan with company match.
• Paid parental leave and one volunteer day per year.