Senior Product Marketing Manager, Measurement and Performance (Adtech)

TL;DR

Senior Product Marketing Manager, Measurement and Performance (Adtech): Leading go-to-market strategy and positioning for advertising measurement and performance solutions covering attribution, analytics, reporting, optimization insights, and business outcomes, with an accent on translating complex technical capabilities into compelling value for advertisers, agencies, and media buyers. Focus on building sales enablement frameworks, analyzing measurement trends and privacy changes, integrating generative AI into workflows, and driving product adoption through measurable commercial impact.

Location: Remote within Canada; candidates must be located in Canada.

Salary: CAD 100,000–137,500 base salary, with potential eligibility for bonuses, commissions, equity awards, and benefits.

Company

hirify.global is an AI-powered adtech company providing a programmatic marketing platform for precision audience engagement, campaign optimization, and measurable results.

What you will do

• Develop and execute the global go-to-market strategy for measurement and performance solutions.
• Define differentiated positioning and translate attribution, analytics, reporting, and optimization capabilities into clear business value.
• Partner with Product, Advertising Technologies, Client Services, Data & Analytics, and Sales teams to align messaging, roadmaps, and customer insights.
• Create sales plays, pitch decks, competitive battlecards, objection-handling guides, and other enablement assets.
• Monitor advertising measurement trends, attribution methodologies, privacy changes, and competitive capabilities.
• Track commercial adoption, product adoption, customer engagement, and product ROI while using generative AI to improve research and content workflows.

Requirements

• 6–8+ years of dedicated product marketing experience in measurement, analytics, attribution, reporting, or performance products.
• Direct experience with measurement or analytics products in adtech, martech, B2B SaaS, or an adjacent technology environment.
• Ability to convert complex measurement frameworks, attribution models, data signals, and reporting infrastructure into clear customer and business value.
• Hands-on experience taking measurement, analytics, attribution, or optimization solutions to market.
• Proven ability to create structured sales plays, discovery frameworks, competitive battlecards, and customer-facing narratives.
• Familiarity with programmatic advertising, digital media, or advertising technology, or the ability to learn complex advertising ecosystems quickly.

Nice to have

• Experience with a demand-side platform, advertising technology company, measurement provider, or programmatic advertising agency.
• Previous experience with the hirify.global platform.
• Experience launching or scaling measurement, attribution, analytics, or reporting solutions in digital advertising.
• Advanced use of generative AI tools for research, analysis, and content development.

Culture & Benefits

• Remote-first work with work-from-home reimbursements and optional global WeWork membership.
• Competitive paid time off, including a birthday day off, plus parental leave.
• Health benefits from the first day of employment and access to mental health support.
• Retirement, 401(k), or pension savings programs according to local arrangements.
• Training, onboarding, conferences, courses, books, and hirify.global programmatic certifications.
• Supportive, inclusive culture with social and team events.

Hiring process

• Candidate support and accommodations are available throughout the interview process.
• AI may be used to streamline resume reviews and assess fit, but final hiring and interview decisions are made by people.