Digital Marketing & Product Specialist (Marketing Automation)

TL;DR

Digital Marketing & Product Specialist (Marketing Automation): Managing and optimizing the marketing automation platform to drive lead capture, nurturing, and CRM integration with an accent on B2B digital marketing strategies. Focus on executing multi-channel campaigns, A/B testing for conversion optimization, and reporting on effectiveness metrics.

Location: Atlanta, GA. Must have legal authority to work in the U.S.

Company

Global provider of elevator, escalator, and moving walk solutions.

What you will do

• Manage the marketing automation platform (MAP) and integrate it with CRM systems.
• Build and execute inbound and outbound marketing campaigns, including email communications and lead capture.
• Develop nurturing and drip campaigns to support overall marketing initiatives.
• Create and optimize landing pages, forms, and email templates.
• Perform A/B testing to improve conversion rates and ROI.
• Monitor deliverability metrics, IP health, and report on campaign effectiveness.

Requirements

• Bachelor's degree in Computer Science, Marketing, Business Administration, or a related field.
• 3+ years of experience in B2B digital marketing and marketing automation.
• Proficiency with MAPs such as Marketo, HubSpot, Eloqua, or Pardot.
• Knowledge of HTML and navigating custom API calls.
• Legal authority to work in the United States is required.

Culture & Benefits

• Comprehensive medical, dental, and vision coverage with FSA and HSA options.
• 401(k) Retirement Savings Plan with company match on the first 5%.
• 15 days of annual vacation plus 11 paid holidays.
• Paid sick leave and up to six weeks of paid parental leave.
• Tuition reimbursement and company-paid life/disability insurance.