Sr. Event Manager (B2B Marketing)

TL;DR

Sr. Event Manager (B2B Marketing): Developing and executing event marketing strategies to drive pipeline growth and revenue for a SaaS HR platform with an accent on field marketing and demand generation. Focus on aligning event programs with sales territory planning, optimizing ROI through data-driven measurement, and leveraging AI tools for operational efficiency.

Location: Hybrid in Utah, USA (regular in-office days required)

Company

hirify.global is a market-leading people intelligence platform that transforms HR and empowers employees to do great work through sustainable growth and innovation.

What you will do

• Own the event marketing strategy to drive qualified pipeline and revenue growth across target markets.
• Lead end-to-end execution of industry conferences, trade shows, field marketing programs, and roadshows.
• Partner with Sales leadership to develop territory coverage strategies and maximize ICP reach.
• Establish and track event performance goals, pipeline targets, and success metrics.
• Manage event budgets, forecasting, vendor relationships, and procurement processes.
• Utilize AI tools and modern marketing technology to enhance planning efficiency and reporting.

Requirements

• 5+ years of experience in B2B marketing with a focus on field marketing, demand generation, or strategic events.
• Proven track record of generating measurable pipeline and revenue through event programs.
• Experience partnering with Sales leadership on territory planning and GTM execution.
• Proficiency in Salesforce and Power BI for measuring performance and pipeline contribution.
• Experience with CRM, marketing automation, and AI productivity tools (e.g., ChatGPT, Claude).
• Must be based in Utah to support the hybrid work model.

Nice to have

• Experience in SaaS or high-growth B2B technology organizations.
• Familiarity with Marketo, HubSpot, or similar marketing automation platforms.
• Experience with event platforms like Goldcast or lead capture tools like Mobly.
• Ability to build forecasting models and reporting frameworks for investment decisions.

Culture & Benefits

• Comprehensive health, life, and disability insurance.
• Generous leave policies: 4 weeks vacation, 12 company holidays, and parental leave.
• 401k plan with up to 6% company match.
• $2000 Paid-Paid Vacation bonus.
• EAP through Headspace.