Senior Product Marketing Manager (Fintech)

TL;DR

Senior Product Marketing Manager (Fintech): Driving positioning, product strategy, and go-to-market execution for digital banking products with an accent on customer insights, adoption, experimentation, and growth. Focus on shaping product roadmaps, launching new features, defining pricing and packaging, and translating complex financial products into compelling customer stories.

Location: Hybrid in Toronto, Ontario, Canada

Salary: CAD 139,500–170,500 annually; typical starting salary is CAD 155,000.

Company

A digital banking platform helping self-made business owners gain visibility and control over cash flow and build stronger businesses.

What you will do

• Partner with Product Management and Brand/Design to inform product roadmaps and prioritize market opportunities.
• Develop adoption, activation, and retention strategies using experimentation, customer journey analysis, and performance data.
• Own go-to-market strategies for new features, product launches, and key initiatives.
• Lead customer and competitive research and turn insights into positioning and messaging across marketing channels.
• Collaborate with Product, Data, Brand/Design, Demand Generation, Growth, Sales, and Partnerships.
• Coordinate cross-functional launches and enable internal teams to meet targets and deadlines.

Requirements

• 5+ years of product marketing experience, preferably in an early-stage B2B or B2B2C company serving SMBs.
• Proven experience launching products or features, driving adoption, and delivering measurable business and customer outcomes.
• Strong data-driven storytelling, positioning, messaging, customer research, and competitive analysis skills.
• Exceptional project management and cross-functional stakeholder leadership skills.
• Ability to define KPIs, establish reporting requirements, and partner with Data on performance reporting.
• Comfort working with ambiguity, urgency, experimentation, and strong ownership.

Nice to have

• Experience in fintech or digital banking.
• Experience supporting small and medium-sized businesses.

Culture & Benefits

• Autonomous environment with freedom to solve complex problems and take initiative.
• Strong ownership culture focused on measurable impact and continuous reinvention.
• Direct feedback and opportunities for personal and professional development.
• Encouragement to embed AI into everyday work and product marketing practices.
• Mission-driven work focused on helping small businesses thrive.

Hiring process

• 30-minute video call with a Talent team member.
• 60-minute video call with the Director of Product Marketing.
• Take-home case study followed by a 60-minute team video call.
• 45-minute in-person interview with a Leadership team member.