Senior Product Marketing Manager (Enterprise)

TL;DR

Senior Product Marketing Manager (Enterprise): Define and execute the product marketing strategy for enterprise, multi-location operators in vertical SaaS, with an accent on positioning, enterprise narratives, sales enablement, and buyer insight. Focus on mapping complex buying committees, translating APIs and integrations into commercial value, supporting strategic deals, and influencing product roadmaps for upmarket growth.

Location: Fully remote within the United States.

Salary: $112,000–$154,000 per year for most U.S. locations; $123,000–$154,000 per year in New York City, the San Francisco Bay Area, and Seattle, plus possible variable compensation.

Company

hirify.global provides a client experience platform for appointment-based self-care businesses, including salons, spas, medspas, and barbershops.

What you will do

• Define the enterprise ideal customer profile and analyze buying committees across medspa, salon, and spa markets.
• Develop positioning, messaging, competitive narratives, and proof points for sophisticated multi-location operators.
• Create sales presentations, proposals, scripts, objection handling, and other tools that support strategic enterprise deals.
• Partner directly with enterprise sales on calls, deal reviews, customized materials, and buyer-feedback loops.
• Capture upmarket product requirements and bring structured market insight into product and R&D roadmapping.
• Shape feature sequencing and launches so they reinforce the platform narrative and enterprise value proposition.

Requirements

• 7+ years of product marketing experience, including significant experience marketing and selling to enterprise buyers in vertical SaaS.
• Experience building positioning and narratives for complex, multi-product platforms rather than individual features.
• Strong understanding of enterprise go-to-market motions, buying committees, long sales cycles, proof-driven evaluations, and executive conversations.
• Demonstrated experience creating enterprise sales tools that communicate platform depth, defend pricing, and build buyer confidence.
• Experience marketing platform APIs and integrations to enterprise audiences and translating technical capabilities into commercial value.
• Ability to influence product direction through structured market insights, communicate precisely, and operate effectively in ambiguous environments.

Nice to have

• Experience with franchise or multi-location business models.
• Experience in self-care verticals such as medspa, salon, or spa.
• Product marketing experience at companies that moved into or served enterprise markets.
• Hands-on experience with enterprise sales tools and methodologies.

Culture & Benefits

• Fully remote work within the United States with a monthly work-from-home stipend.
• 401(k) matching, dental, medical, vision, and life insurance.
• Flexible vacation policy and family planning resources.
• Equity participation and access to learning and development support.
• Inclusive workplace committed to equal opportunity and diverse backgrounds.