6 дней назад
ASO Specialist (iGaming)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
ASO Specialist (iGaming): Optimizing iOS and Android apps across 15+ gaming brands with an accent on app visibility, user acquisition, metadata, visual assets, and conversion rates. Focus on A/B testing store assets, analyzing competitors and app performance, and coordinating ASO activities with product, marketing, and app release teams.
Location: London - St Pancras Campus (Red), United Kingdom
Company
Digital gaming company behind Sports and iGaming brands including Betway and Jackpot City.
What you will do
- Own and optimize iOS and Android apps across 15+ brands and markets on the App Store and Google Play.
- Develop and execute ASO strategies to improve app visibility, rankings, downloads, conversion rates, and user acquisition.
- Optimize app metadata, keywords, titles, descriptions, and visual assets.
- Run A/B tests, analyze app performance, and conduct competitor research to identify growth opportunities.
- Coordinate ASO support for app releases, new features, updates, promotions, and In-App Events.
- Manage app store accounts, user access, documentation, suppliers, agencies, and cross-functional stakeholder communication.
Requirements
- At least 1 year of experience managing ASO on the App Store and Google Play, or relevant marketing experience.
- Experience developing and executing ASO strategies with measurable results.
- Analytical skills and experience with AppTweak, SensorTower, App Store Connect, and Google Play Console.
- Experience with reporting and data visualization using Power BI, Tableau, or Excel.
- Strong communication, organization, prioritization, attention to detail, and cross-functional collaboration skills.
- Ability to work from the London office location.
Nice to have
- Knowledge of sports betting markets, odds calculation, betting types, and market trends.
- Experience in online gaming, casino, iGaming, regulated industries, or fast-paced digital products.
- Knowledge of gambling regulations, compliance requirements, and player behavior.
- Experience with AppsFlyer, Sensor Tower, or App Annie.
Culture & Benefits
- Learning and development programs with training and career growth opportunities.
- Performance feedback through an employee performance tool.
- Employee Assistance Programme for employees and their families.
- Vitality Health Care, Unum Dental, Life Assurance, and Income Protection.
- Tusker car scheme, Cycle to Work, and retail discounts.
Hiring process
- Shortlisted candidates may be asked to complete an assessment.
- Credit, criminal record, and qualification verification checks are conducted because the role accesses customers' financial details.
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