Director of Enterprise Marketing (Web3)

TL;DR

Director of Enterprise Marketing (Web3): Leading strategic growth and partnerships for the Enterprise Business Unit with an accent on GTM strategy and product positioning. Focus on driving adoption through ecosystem integrations, retail distribution, and high-impact B2B partnerships.

Location: Hybrid, 2–3 days per week in the Menlo Park office

Company

hirify.global is a leading company providing infrastructure and services for the Bitcoin and blockchain ecosystem.

What you will do

• Develop and own the enterprise go-to-market (GTM) strategy across product lines to align with business objectives.
• Define and refine product positioning and messaging for fintech, financial services, and payments ecosystems.
• Collaborate with product and engineering teams to translate technical value propositions for enterprise customers.
• Partner with sales and business development to drive revenue growth through demand generation and account-based marketing.
• Lead strategic campaigns and thought leadership to establish the company as a trusted partner for Bitcoin adoption.
• Manage and mentor a small team of marketing professionals and external agencies.

Requirements

• 10+ years of marketing experience, including at least 5 years in enterprise B2B or product marketing leadership.
• Proven track record of leading enterprise GTM efforts from strategy through execution.
• Strong background in technical marketing with the ability to communicate complex product capabilities.
• Prior experience in SaaS, fintech, banking, or payments companies at the enterprise level.
• Familiarity with Bitcoin, blockchain, or crypto technologies and the digital asset ecosystem.
• Must be based in or able to work hybrid from Menlo Park.