Marketing Lead (Fintech)

TL;DR

Marketing Lead (Fintech): Driving the execution of product marketing, content, and demand generation for a stablecoin data platform with an accent on translating technical infrastructure into compelling fintech narratives. Focus on scaling the content engine, managing end-to-end product launches, and building ABM programs to attract financial institutions.

Location: Remote (Must be based in the USA)

Company

hirify.global is a data platform providing real-time infrastructure for financial products built on stablecoins, serving clients like Polymarket, 0x, and Kraken.

What you will do

• Execute marketing across product marketing, content, demand generation, and lifecycle.
• Create messaging frameworks and sales collateral to translate complex products into fintech stories.
• Manage end-to-end product launches, coordinating between product, engineering, and design.
• Build and manage a content engine, including technical posts and thought leadership.
• Drive demand through paid, organic, and ABM channels to generate sales pipeline.
• Organize company presence at fintech and developer events.

Requirements

• 5 to 8 years of B2B marketing experience, ideally in fintech, payments, or developer tools.
• Strong writing skills for technical blogs, sales one-pagers, and social copy.
• Ability to understand and explain stablecoins and real-time data workflows.
• Analytical mindset with the ability to set up and monitor performance dashboards.
• Must be eligible for US-based benefits (401k, US Health Insurance).

Nice to have

• Experience with brand or product repositioning.
• Direct experience marketing to banks or financial institutions.
• Deep understanding of onchain finance or developer infrastructure.
• Experience building ABM programs for enterprise accounts.

Culture & Benefits

• Comprehensive medical, dental, and vision insurance.
• Retirement savings via 401(k) plan through Vestwell.
• Flexible Time Off and "Self Care Days" (every other Friday off).
• $2,000 home office stipend and high-end MacBook hardware.
• Wellness ($100/mo) and connectivity ($75/mo) stipends.
• Semi-annual global company retreats.