Account Manager, Paid Social

TL;DR

Account Manager, Paid Social (Facebook, Instagram, Twitter, Google, YouTube, and LinkedIn): Planning, launching, optimizing, and managing paid social campaigns for major brands with an accent on audience strategy, testing, performance targets, and multi-market coordination. Focus on developing statistically significant testing roadmaps, improving campaign efficiency, managing budgets, and mentoring junior team members.

Location: London, United Kingdom; hybrid working with teams in the office around four days a week. This is a UK-based role requiring the right to work in the United Kingdom.

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, partnerships, and the WPP Open platform to deliver personalized marketing at scale.

What you will do

• Lead the planning, creation, ongoing management, and optimization of paid social campaigns across multiple platforms and markets.
• Conduct account health checks, monitor market changes, and identify opportunities for campaign development.
• Create and execute testing plans, including media-owner beta initiatives, to generate actionable insights.
• Develop campaign strategies with the Account Director and translate them into effective delivery across channels.
• Prepare presentations, lead client calls and meetings, and build day-to-day client relationships.
• Delegate workloads, mentor junior team members, and support knowledge development across planning and digital teams.

Requirements

• Extensive hands-on paid social experience and strong knowledge of industry best practices.
• Experience managing brand and direct-response campaigns, optimizing accounts against performance targets.
• Expertise in audience strategy, bid rules, buying methods, automation, and advanced paid social platform features.
• Proficiency with platforms including Facebook, Twitter, Snapchat, and LinkedIn, plus tracking and analytics tools such as Google Analytics, DoubleClick, and Adobe Analytics.
• Ability to explain campaign tactics, budgets, audiences, and formats clearly to internal and client stakeholders.
• Analytical mindset, strong attention to detail, and experience identifying trends in large datasets.

Culture & Benefits

• Open and inclusive environment focused on trust, respect, creativity, collaboration, and professional growth.
• Access to global hirify.global and WPP networks, employee resource groups, training, and development opportunities.
• Hybrid working model with regular in-office collaboration and team events.
• Benefits include medical, vision, dental, and group retirement plans, paid time off, partner discounts, and mental health awareness days.