Head of GTM Finance Products (Finance SaaS)

TL;DR

Head of GTM Finance Products (Finance SaaS): Building and leading a standalone go-to-market engine for Finance products across five European markets with an accent on market entry, sales operations, team creation, and revenue ownership. Focus on personally opening initial markets, designing localized sales motions, hiring SDRs and Account Executives, and turning customer feedback into product and pricing decisions.

Location: Barcelona, Spain

Company

Business AI management software company providing SaaS workflows across HR, finance, and operations for companies of all sizes.

What you will do

• Build the Finance go-to-market organization across Spain, France, Portugal, Italy, and the DACH region.
• Hire, ramp, and lead SDRs, Account Executives, and pre-sales consultants.
• Define territories, quotas, compensation plans, qualification criteria, handoffs, and the operating model.
• Own pipeline, conversion, ACV, revenue, and the Finance business target.
• Develop market-specific ICPs, messaging, channels, competitive positioning, and market-entry sequencing.
• Sell directly in the initial months, influence the product roadmap, and align Marketing, Sales, Customer Success, Partners, and Product.

Requirements

• Experience building a new business line, market, team, or company from scratch.
• Proven quota-carrying sales and sales leadership experience, including prospecting, discovery, demos, negotiation, and closing.
• Experience hiring and developing SDR, Account Executive, or pre-sales teams, ideally across multiple countries.
• Experience operating across European markets and adapting sales strategies to local buyer needs.
• Fluent English required.
• Strong product collaboration, cross-functional influence, and P&L-oriented business ownership.

Nice to have

• Working proficiency in Spanish, French, Italian, Portuguese, or German.
• Experience selling to CFO organizations or in spend management, FP&A, AP automation, procurement, or ERP-adjacent SaaS.

Culture & Benefits

• High-growth, multicultural, and collaborative work environment.
• Private health insurance through Alan.
• Wellhub access and Cobee expense benefits.
• Language classes, office breakfast, organic fruit, and food discounts.
• Pet-friendly workplace with free coffee and tea.
• Culture focused on ownership, continuous learning, fast execution, partnership, diversity, and inclusion.