Senior Staff Brand Manager (Game Marketing)

TL;DR

Senior Staff Brand Manager (Game Marketing): Developing global brand and go-to-market strategies for hirify.global Studios exclusive AAA game titles with an accent on positioning, consumer insights, and integrated campaign execution. Focus on leading cross-functional marketing teams, shaping product strategy with development studios, and managing global budgets for high-profile game portfolios.

Location: Los Angeles, California, United States; hybrid work arrangement

Salary: $192,100–$288,100 USD base pay, with potential bonus eligibility

Company

hirify.global is the gaming and entertainment brand of Sony Interactive Entertainment, delivering hardware, network services, and interactive experiences to more than 100 million people.

What you will do

• Define global brand, product positioning, target audiences, unique selling points, and go-to-market strategies for multiple game titles.
• Lead cross-functional global marketing teams and coordinate integrated campaigns across markets.
• Partner with hirify.global Studios development teams on product strategy, launch timing, business models, monetization, and feature sets.
• Oversee creative teams and external agencies delivering marketing assets and global activations.
• Bring qualitative and quantitative consumer insights into game development and marketing decisions.
• Manage marketing strategies, advertising initiatives, and global budgets for the portfolio.

Requirements

• 10+ years of brand and product marketing experience.
• Deep experience working on and shipping AAA games; platform experience is advantageous.
• Demonstrated success developing global consumer strategies, mass-market campaigns, brand marketing, and direct-to-consumer performance marketing.
• Broad knowledge of consumer insights, product positioning, promotions, online innovation, and creative development.
• Ability to influence internal and external stakeholders around a franchise brand vision.
• Bachelor's degree or equivalent; an MBA is an advantage.

Nice to have

• Extensive knowledge of and passion for video games.
• Experience with gaming platforms.

Culture & Benefits

• Hybrid work policy with compensation determined partly by geographic location and job-related factors.
• Medical, dental, and vision coverage.
• Matching 401(k), paid time off, and wellness program.
• Employee discounts on Sony products.
• Potential eligibility for a bonus package.

Hiring process

• Background checks are conducted at the offer stage and may include criminal background checks.