GTM Marketing Lead

TL;DR

GTM Marketing Lead: Owning go-to-market strategy, positioning, product launches, and multi-channel growth campaigns for a global digital identity platform with an accent on market differentiation, acquisition, and measurable funnel performance. Focus on translating complex identity technology into compelling messaging, optimizing conversion and ROI, and aligning Product, BD, Operations, and Engineering.

Location: Paris, hybrid work model; remote-friendly arrangements are available.

Company

hirify.global is building a privacy-first digital identity platform that enables businesses to verify people across borders through a single API.

What you will do

• Own and execute go-to-market strategy for new and existing products.
• Define ideal customer profiles, positioning, and messaging.
• Lead end-to-end product launches across multiple channels.
• Design and optimize campaigns to drive acquisition and growth.
• Partner with Product, BD, Operations, and Engineering on strategy and execution.
• Track performance, improve funnel conversion, and optimize ROI.

Requirements

• 8+ years of experience in go-to-market, marketing, or growth within a fast-paced technology environment.
• Experience leading a go-to-market or marketing team in a startup environment.
• Ability to turn complex products into clear, compelling positioning.
• Data-driven, structured approach focused on measurable outcomes.
• Experience collaborating cross-functionally with Product and Engineering teams.
• Excellent English communication skills.

Culture & Benefits

• Hybrid, remote-friendly work model with teams across Seoul, Paris, Luxembourg, and San Francisco.
• Ownership and accountability from the first day.
• Multicultural environment with more than 10 nationalities.
• Unlimited paid time off.
• Mentorship, leadership visibility, and continuous learning opportunities.
• High-impact work on a global digital identity product.

Hiring process

• Recruiter introduction call lasting 30 minutes.
• Functional or technical interview lasting 45 minutes.
• Culture fit conversation lasting 45 minutes, followed by an offer.