Partner Marketing Senior Manager (Fitness)

TL;DR

Partner Marketing Senior Manager (Fitness): Leading Partner Marketing strategy and execution for France and Benelux markets to fuel growth of the global partner network with an accent on B2P value proposition and brand positioning. Focus on developing go-to-market strategies for partner launches, managing industry relationships, and leveraging AI for productivity.

Location: Must be based in France (Paris - Hybrid)

Company

hirify.global is a workplace wellness platform connecting employees worldwide to fitness, mindfulness, therapy, and nutrition partners through a single subscription.

What you will do

• Develop and implement the local Business-to-Partner (B2P) value proposition for France and Benelux.
• Build brand presence and credibility through industry associations, sponsorships, events, and key opinion leaders (KOLs).
• Lead go-to-market strategies for partner launches and dedicated growth campaigns to end users and clients.
• Manage the regional Partner Marketing budget to maximize ROI across campaigns and initiatives.
• Collaborate cross-functionally with Partnerships, User Growth, and Revenue teams to align regional strategy.
• Apply AI tools like Gemini and Claude to automate repetitive tasks and accelerate content and reporting production.

Requirements

• Native or fluent French and fluent English.
• Must be based in France with deep knowledge of the local fitness industry culture.
• 8+ years of experience in Marketing, specifically in Partner, Channel, Product, or Revenue Marketing.
• Proven experience in B2B or B2B2C environments.
• Ability to build value propositions and execute go-to-market strategies independently.
• Data-driven approach with proficiency in CRM and marketing analytics tools.

Nice to have

• Working knowledge of Dutch.

Culture & Benefits

• Free Gold membership to hirify.global for the employee and up to three family members.
• Flexible First policy with hybrid/remote options and home office equipment reimbursement.
• Comprehensive health insurance and 100% paid parental leave.
• Minimum of 25 days paid holiday per year, increasing with tenure.
• Access to world-class professional development platforms and personalized growth roadmaps.