Senior Manager - Content Personalization (Gaming)

TL;DR

Senior Manager - Content Personalization (Gaming): Developing and scaling content personalization across hirify.global Store console, app, and web storefronts with an accent on experimentation, customer analytics, and commercial growth. Focus on building personalization roadmaps, evaluating statistical test results, optimizing KPIs, and leading a global team of personalization specialists.

Location: San Mateo, California, United States; hybrid work or US remote considered

Salary: $175,800–$263,600 USD base pay

Company

hirify.global is the gaming and digital entertainment brand of Sony Interactive Entertainment, delivering hardware, network services, and digital gameplay experiences to more than 100 million players.

What you will do

• Lead the cross-functional personalization pod and design experiments that improve player engagement, conversion, and incremental revenue.
• Develop and deliver a content personalization roadmap across hirify.global Store console, app, and web experiences.
• Define testing frameworks, evaluate statistical significance, and produce data-backed recommendations from personalization results.
• Translate strategy into OKRs, programmes of work, and KPI frameworks aligned with Store strategy and commercial plans.
• Partner with Store, D2C, GM/GSBO, Product, Analytics, Marketing, Sales, and Engineering teams to deliver personalization initiatives.
• Lead, coach, and mentor two global personalization specialists while promoting continuous improvement and data-led decision-making.

Requirements

• At least 12 years of experience in digital media entertainment, commerce, and personalization.
• Proven people-management experience, including team leadership, performance coaching, and professional development.
• Strong experience with customer analytics, digital commerce, experimentation, testing methodologies, and KPI-driven optimization.
• Experience in a direct-to-consumer digital or e-commerce business across retail, FMCG, media, or technology.
• Excellent collaboration and communication skills across commercial, product, engineering, local, and global stakeholders.
• Bachelor’s degree or equivalent in mathematics, marketing, data science, business analytics, or a related field.

Nice to have

• Passion for the games industry and gaming.
• Experience delivering personalization programs in a scaled growth business.

Culture & Benefits

• Hybrid working environment with US remote work considered.
• Medical, dental, and vision coverage.
• Matching 401(k), paid time off, and wellness program.
• Employee discounts on Sony products.
• Potential eligibility for a bonus package.
• Collaborative, inclusive environment supporting creativity, innovation, and data-led decision-making.

Hiring process

• Background checks are conducted at the offer stage, potentially including criminal background checks.