Regional Influencer Marketing Manager (Fintech)

TL;DR

Regional Influencer Marketing Manager (Fintech): Building and scaling influencer campaigns for the Malaysian market with an accent on local creator networks, audience quality, and performance-driven acquisition. Focus on sourcing and negotiating partnerships, launching localized content, and analyzing campaign results across TikTok, Instagram, YouTube, Telegram, and Facebook.

Location: Malaysia

Company

hirify.global is a CFD trading company developing cross-asset and cross-market trading tools.

What you will do

• Source, recruit, and manage Malaysian influencers, KOLs, content creators, community owners, and local agencies.
• Manage the full influencer campaign cycle, including outreach, negotiation, briefing, content approval, execution, reporting, and relationship management.
• Develop campaign ideas, briefs, scripts, hooks, and content formats tailored to Malaysian audiences.
• Evaluate influencers based on audience quality, engagement, authenticity, relevance, pricing, and performance potential.
• Track campaign performance and provide insights on creators, pricing, audience quality, and effective content formats.
• Build long-term partnerships and identify opportunities for recurring collaborations and ambassador programs.

Requirements

• At least 1 year of influencer marketing experience in Malaysia, preferably in online brokerage, fintech, crypto, iGaming, finance, investment, trading, or other high-risk digital products.
• Strong existing network or database of Malaysian influencers, KOLs, creators, agencies, and community owners.
• Deep understanding of the Malaysian digital landscape and local social media trends across TikTok, Instagram, YouTube, Telegram, and Facebook.
• Strong communication and negotiation skills in English and Malay.
• Ability to work independently, take ownership, and deliver results in a performance-driven environment.

Culture & Benefits

• Opportunity to help shape hirify.global’s Malaysian market expansion.
• Finance-focused environment with an emphasis on ambition, attention to detail, experimentation, and measurable impact.

Hiring process

• Recruiter interview lasting approximately 30 minutes.
• Hiring manager interview lasting approximately 60 minutes.