Senior Analyst, Insights & Paid Media (Performance Marketing)

TL;DR

Senior Analyst, Insights & Paid Media (Performance Marketing): Building and scaling measurement and insight capabilities for paid media investments with an accent on channel performance, full-funnel analysis, and attribution. Focus on optimizing customer acquisition, implementing AI-enabled bidding strategies, and designing robust testing frameworks to improve ROI.

Location: Remote (Must be based in the United States)

Salary: $136,400 – $272,500 annually

Company

An AI-first cloud compliance platform processing over 54 billion customer API calls and millions of tax returns annually.

What you will do

• Own reporting and analysis across paid search, social, display, video, and programmatic channels to provide a holistic performance view.
• Analyze metrics (CTR, CPC, CPA, ROAS) to diagnose trends and provide optimization and budget allocation recommendations.
• Design and maintain dashboards connecting media spend to pipeline and revenue KPIs.
• Implement a structured A/B testing approach for audience, creative, and channel optimization.
• Operationalize AI use cases for bidding, audience targeting, and automated insight generation.
• Partner with cross-functional teams (Demand Gen, Web, Data Science) to ensure scalable and compliant measurement.

Requirements

• 8+ years of experience in paid media, performance marketing, or marketing analytics.
• Advanced hands-on experience with Google Ads, Meta Business Manager, LinkedIn, and DSPs.
• Proficiency with analytics and visualization tools such as Google Analytics, Tableau, Looker, or Power BI.
• Deep understanding of attribution, incrementality, and statistical significance.
• Ability to translate complex performance data into clear recommendations for senior stakeholders.
• Must be authorized to work in the United States.

Nice to have

• Experience in B2B SaaS, Fintech, or Enterprise software.
• Familiarity with SQL, Python, or R for data extraction and analysis.
• Experience with media mix modeling (MMM) or multi-touch attribution.
• Relevant certifications such as Google Ads or Meta Blueprint.

Culture & Benefits

• Competitive base pay with eligibility for an annual performance bonus.
• Comprehensive benefits including private medical, life, and disability insurance.
• Paid time off and paid parental leave.
• Inclusive culture with 8 employee-run resource groups and senior leadership sponsorship.
• AI-first environment where AI is embedded in daily workflows and decision-making.