Insights Principal (Marketing Analytics)

TL;DR

Insights Principal (Marketing Analytics): Translating client business objectives and media performance data into measurement strategies and high-value recommendations with an accent on Media Mix Models (MMM) and cross-channel performance. Focus on developing annual learning agendas, designing incrementality testing roadmaps, and demystifying complex statistical concepts for executives.

Location: Remote (USA)

Salary: $120,000 - $135,000

Company

The largest independent full-funnel marketing agency in the U.S., utilizing proprietary technology Bliss Point to optimize digital media investment and scale growth.

What you will do

• Lead the analytics strategy and annual learning agendas for high-value accounts.
• Translate complex MMM outputs into strategic business decisions and actionable recommendations.
• Execute quantitative methods including forecasting, A/B testing, incrementality testing, and regression analytics.
• Utilize BI tools and SQL to generate integrated insights and strategic client storytelling.
• Partner with Media and Client Strategy teams to ensure analytical outputs drive optimization and investment choices.
• Manage end-to-end delivery of complex analytical projects from hypothesis generation to presentation.

Requirements

• 7–10 years of experience in analytics-focused roles with a track record of strategy development.
• Must be based in the USA.
• Advanced fluency in SQL for querying and analyzing structured marketing data.
• Proficiency in R and/or Python for testing, forecasting, and advanced modeling.
• Advanced skills in BI platforms such as Tableau, Power BI, or Metric.
• Strong familiarity with cloud data environments like Snowflake or Redshift.

Nice to have

• Comfort using AI tools to improve efficiency and quality of day-to-day decision-making.

Culture & Benefits

• Unlimited PTO and 20 paid holidays per year.
• Comprehensive healthcare including Medical, Dental, Vision, Life, and Disability.
• 401(k) retirement matching up to 4% of contributions.
• Generous parental leave (16 weeks for birthing parents, 12 weeks for partners) at 100% pay.
• Access to on-demand learning, mentorship, and leadership development programs.
• Fully remote work environment with a focus on work-life balance.