Senior Paid Search Specialist (Marketing)

TL;DR

Senior Paid Search Specialist (Marketing): Managing multi-million-pound acquisition budgets across the UK with an accent on automation, value-based bidding, and AI-driven optimization. Focus on building scalable search strategies, designing automated bidding systems, and partnering with data and product teams to drive profitable growth.

Location: Must be based in or able to work from London (Hybrid)

Company

A high-growth consumer business focused on scaling acquisition channels and digital market expansion.

What you will do

• Own end-to-end Paid Search strategy, managing multi-million-pound budgets to meet CAC, LTV, and revenue targets.
• Build and optimize automated bidding systems using scripts, APIs, and custom logic.
• Leverage AI for search query mining, ad copy generation, and workflow efficiency.
• Develop sophisticated auction strategies including competitor conquesting and brand defense.
• Analyze performance data, attribution, and incrementality to drive commercial decision-making.
• Collaborate with Data, Engineering, and CRO teams to improve measurement and conversion performance.

Requirements

• 3+ years of experience managing Paid Search at scale in competitive consumer markets.
• Strong analytical skills with hands-on experience using SQL and advanced spreadsheets.
• Proven ability to build automated bidding strategies via Google Ads Scripts or APIs.
• AI-native mindset with experience using LLMs for analysis and workflow automation.
• Strategic understanding of auction mechanics, competitor dynamics, and market positioning.
• Must be based in or able to commute to London for hybrid work.

Culture & Benefits

• Direct access to leadership and high-impact ownership of a core acquisition channel.
• Opportunity to build search strategies from first principles and scale internationally.
• Collaborative environment working closely with Data, Product, and Engineering teams.
• Focus on high-impact, data-backed experimentation and commercial problem solving.