Digital Advertising Manager (Gamedev)

TL;DR

Digital Advertising Manager (Gamedev): Managing and optimizing user acquisition campaigns for mobile games with an accent on performance marketing across Facebook and Google Ads. Focus on analyzing creative effectiveness, data-driven decision making, and scaling campaigns to drive player growth.

Location: Must be based in Lithuania (Kaunas or Vilnius) with a hybrid work model (3 days in office, 2 days remote).

Salary: €2,000–€3,000 (gross) per month.

Company

A mobile game development company focused on creating engaging gaming experiences and fostering professional growth.

What you will do

• Collaborate with performance marketing specialists and marketing artists to drive user acquisition.
• Manage and optimize advertising campaigns on Facebook Ads, Google Ads, and other gaming-specific channels.
• Monitor campaign performance and prepare detailed analytical reports.
• Analyze the effectiveness of video and static ad creatives to brainstorm and test new concepts.
• Learn and implement industry best practices for mobile game advertising.

Requirements

• Must be based in Lithuania (Kaunas or Vilnius).
• Strong interest in digital advertising, performance marketing, and the gaming industry.
• Ability to analyze data and provide clear, actionable insights.
• Strong communication and reporting skills.
• Excellent written and spoken English language skills.
• Attention to detail and ability to manage multiple ongoing projects.

Nice to have

• Experience in paid social media or user acquisition (Facebook Ads, Google Ads).
• Experience in data analysis or creative production.

Culture & Benefits

• Hybrid work model with 3 days in the office and 2 days remote.
• Comprehensive health care insurance.
• Additional vacation days for recharging.
• Opportunities for career development and role exploration within the company.
• Collaborative team environment with regular social events and parties.