Content Marketing Manager

TL;DR

Content Marketing Manager (Marketing): Leading a multi-functional content team to drive growth and brand trust with an accent on data-driven strategy, AI-powered automation, and cross-functional collaboration. Focus on scaling content production, managing performance metrics like GMV and CR, and developing high-performing teams in a fast-paced startup environment.

Location: Must be based in Kaunas or Vilnius, Lithuania, with a hybrid requirement of 1 day/week in the Kaunas office.

Company

hirify.global is a leading global marketplace for gamers, focused on building a trustworthy brand and connecting local gaming communities worldwide.

What you will do

• Lead and develop a team across 7 content functions including PR, localization, and lifecycle marketing.
• Build and own the 1-year content strategy and quarterly goal framework to drive GMV and trust metrics.
• Drive AI/LLM adoption to automate research, production, and distribution processes at scale.
• Manage hiring, onboarding, and career development for direct reports.
• Represent the content function in cross-functional planning with Product, Growth, and Tech teams.
• Oversee PR strategy across B2B, B2C, and Employer Branding channels.

Requirements

• 5+ years in content, marketing, or communications with 3+ years managing multi-functional teams.
• Proven track record as a direct line manager handling performance cycles and hiring.
• Fluent English (C1 level) required for business communication.
• Must be based in Kaunas or Vilnius and able to work hybrid 1 day/week in the Kaunas office.
• Strong data-driven decision-making skills with experience in forecasting and business case building.
• Experience leading AI/LLM adoption or content automation initiatives.

Nice to have

• Background in online reputation management (Reddit, Trustpilot).
• PR or communications experience in B2B, B2C, or Employer Branding.
• Experience in gaming, digital marketplaces, or global consumer platforms.
• Experience scaling newsletter or lifecycle marketing functions.

Culture & Benefits

• Work in a fast-paced, data-driven startup environment.
• Opportunity to shape the content strategy for a global gaming marketplace.
• Focus on professional development and team growth.
• International team culture with a strong emphasis on creativity and entertainment.